I have a decade of experience transforming web experiences, most notably within the regulated financial services industry. Proven ability to lead website analytics and UX optimization initiatives, leveraging tools like Google Analytics 4, GTM, and Looker Studio to extract actionable insights, guide A/B testing, and drive measurable engagement.

A good digital strategy is part science, part storytelling — and ideally, never boring. I’m just as comfortable debating which hex codes are easier on the eyes as I am defining minimum viable sample sizes to ensure statistical significance. I blend technical awareness with a creative mindset. My approach is security-conscious and always relationship-focused. I thrive when people value results and each other.

I work best in environments where people are sharp, supportive, and don’t take themselves too seriously. I’m looking for a role that’s purpose-driven and grounded in a positive culture where growth, learning, and a bit of laughter are all on the roadmap.

This page is primarily web-focused, I do have other interests too.