Work Experience

Where I’ve been and what I’ve worked on.

2019 to Present — Digital Content Manager, AVP — WSFS Bank🔗
A multibillion-dollar financial services company headquartered in Philadelphia, PA

Primary duties centered on web content management within Sitecore.
Secondary focus of managing a consumer marketing email strategy.
Change technician, with a comprehensive focus on quality assurance, covering
accessibility, performance, information security, and documentation.
Maintained multiple workstreams through Basecamp, JIRA, Azure DevOps & Lytho

Notable Accomplishments:

Replatforming our 1000+ page website, which included a salesforce integration.
Major overhaul of web measurement, moving to Google Analytics 4 in 2023.
Overseeing a 77% increase in site traffic to main website over a 5 year period.
Implementation of a cookie consent manager, adhering to compliance regulation.

2014 to 2018 — Web Developer — Catalyst Visuals🔗
An established web, video, & print design agency on the riverfront of Wilmington, DE.

Utilized HTML5, CSS3, PHP, & Adobe Creative Cloud to build WordPress websites.
Tested website code rigorously to improve load speed and mobile responsiveness.
Communicated effectively with clients to translate ideas into functional experiences.
Understood deadlines & prioritization, having managed over 100 website projects

2013 to 2014 — Graphic Designer — Simple Global🔗
A start-up headquartered in Wilmington, DE with a focus on international shipping.

Skills & Expertise

Google Tag Manager, Analytics, and Looker Studio
Adobe Illustrator and image compression (TinyPNG)
Scripted website stress testing (LoadForge)
Content Management using Sitecore and WordPress
Lead entry and tracking through a CRM (Salesforce)
KPI Tracking and goal-based notifications
Technical SEO and local listings management (Yext)
Comfortability presenting to SVP stakeholders
Automating and analyzing user behaviors (Clarity)
Creating engaging web animations (GSAP)
Finding ways to get the best out of those around me